In my video tutorials, training courses, and coaching programs I want to give new and aspiring organizers all the skills and confidence they need to have a successful business. I know sometimes folks get overwhelmed by all the parts and pieces that go into having a home organizing business.
Today, I want to make things really simple by talking about the one thing that your business needs to be successful … happy clients!
At the end of the day, the one thing that your business is going to need to be successful is clients. If you have happy clients that are either going to hire you again and again or refer you to their friends and families, then you will have a successful business.
To that end, there are 3 things I want you to focus on to have a successful home organizing business –
#1 Attract the right client
In order to attract the right type of client, you’ll first want to know what type of jobs you will enjoy working on. There are many types of professional organizing specialties from staging and moving, to working in closets and kitchens, or working with digital clutter and financial paperwork.
I call this developing your niche. And that simply means evaluating your existing skillset and experience to determine what you are already good at and use that as a launch point to develop your home services business.
Many people come to professional organizing as a second career. For example, if you have worked as a housekeeper or a nanny it may be an easy transition for you to now organize closets or kitchens and develop maintenance strategies for your clients. If you have been a stay-at-home mom or worked as a teacher, it may make sense for you to work with families and moms of school-age kids and develop productivity tools for better household management. If you have worked in the legal or investment world, it may make sense for you to help your clients manage estate and financial paperwork or develop file systems. If you have worked in retail or design, it may be easy for you to stage your client’s home to create a more beautiful environment.
It’s possible you are already an expert in something and can use that expertise as a foundation for attracting the perfect client.
#2 Help potential clients find you
The next thing you want to do is ask yourself, how will this perfect client find me?
There are lots of options to market your business, more than ever imaginable. I want you to think about where your perfect client may hang out. Maybe you’ll find them on a Facebook group that supports active moms. You may find them at a face-to-face support group for caretakers of aging parents where people talk about legal or financial struggles when dealing with someone else’s estate.
One of my favorite ways to draw attraction to my business is to network with related businesses that are already working with my perfect client. I can educate them on the type of services I offer and then ask for them to refer me to their clients when they think it’ll be a good fit for us to work together.
If you can’t find an existing group where your ideal client is already hanging out, you can attract a group of those clients by offering a workshop or seminar. I’ve given workshops through my public library, church groups, moms groups, garden clubs, and even at my local charity thrift store. You can do these in person or virtually using Facebook, Zoom, or another video conferencing tool.
Get creative and think of ways that you can speak to an audience of your ideal client.
#3 Keep in touch with your ideal audience + ask for more business
It is easier to follow up and work additional jobs with your ideal client than it is to find a new client. After your hard work has paid off, keep in touch with your client so they know where to find you when they have future work for you or a friend who also needs your services. You can keep in touch with your clients digitally like on social media or creating an email list. You can also use good old-fashioned methods of communication like mailing handwritten notes or checking in with them by phone. Lots of ways work, the most important thing is to just follow up with your customers. Be sure to ask for referrals or even incentivize your clients to share your information with their friends and family members who could also benefit from your services.
Let’s stay in touch! Get my free Professional Organizer’s launch guide today and never run out of ideas on how to develop and market your business. I can then email you with updates on upcoming tutorials and livestream events.