7 Proven Strategies to Skyrocket Your Professional Organizing Business and Attract More Clients

So you want to start a home organizing business, but how will you get clients? Clients are the bread and butter of maintaining a successful organizing business, but what if you’re just getting started and have no clients?

If you’re reading this, you likely have the gift and skill of keeping your life and family organized. Wouldn’t it be nice if people would hire you to organize their homes? But where can you find these people? And how can you find enough clients to stay in business?

This post outlines seven tried-and-true methods for not only attracting but also retaining a steady flow of clients to your professional organizing business.

Much is made about getting your social media sites in order when starting your organization business. I even created a course for professional organizers who want to get on Instagram since so many of my students were struggling with getting started.

But I want you to give as much attention to meeting people in your community and telling them about your services. Face-to-face interactions are crucial in building the know, like, and trust factor essential for any professional organizer business plan. So get out there and let others know about your business and how your services can assist them.

Find others in your community who work in the same niche as your ideal client and invite them to coffee. Ask how you can refer business to them and I bet they return the favor. If you haven’t researched your potential niche opportunities, fill out the Niche Marketing Worksheet included in my free Professional Organizer’s Launch Guide.

When you speak in front of an audience, you showcase your expertise, establishing yourself as an authority in the professional organizer business. Finding an audience within your target market that could benefit from your expertise not only positions you as a leader but also aids in lead collection, crucial for a professional organizer’s marketing strategy. Offering a giveaway like a coupon towards a future paid appointment can further engage your audience and collect contact information.

Giving workshops or speaking on the topic of home organizing gives you a chance to discover the “pain points” in your community. Tailor your services and content to connect specifically on these topics. If every group you speak to is struggling with paper clutter, be sure to say “I help you eliminate paper clutter” on your marketing materials.

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Ensuring your website appears in searches is critical for anyone looking to grow their professional organizer business. Work on your SEO or Search Engine Optimization to ensure your professional organizer checklist includes online visibility, allowing potential clients to find you easily when searching for home organization services in your area.

Don’t have a website yet? Here are five things to include when designing your Professional Organizer’s Website. 

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Don’t overlook the potential to find clients among your current customers, an essential part of any professional organizer business plan. Offering incentives for referrals can transform satisfied customers into powerful advocates for your business, contributing significantly to your professional organizer marketing efforts.

One thing to understand about working as a Professional Organizer is that you may only work with 1 or 2 clients per day. If you have 3 clients that refer 3 more clients to you and so on, you will have a full book of business in a very short time.

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“Creating a niche or specialty is vital for standing out in the crowded market of professional organizers, as highlighted in courses like Selling Organization. Networking with businesses related to your niche, like moving companies, junk removal services, estate sellers, or closet installation services, can provide a steady stream of referrals, aligning with a well-thought-out professional organizer business plan.

Use the “give to get” method when connecting with businesses. Try this ice-breaker: “I’m a local professional organizer, and I think some of my clients could use your services. Can we get together so I can learn a little more about your business?”

Anytime your client asks for a referral from you, which is very common since we as Professional Organizers often work as project coordinators, turn that research into a networking opportunity. Don’t forget to inquire about referral fees where appropriate! Check with local businesses that partner with NAPO (National Association of Productivity and Organizing Professionals) and see if they offer this benefit to members.

Getting listed on referral sites with strong SEO can jump-start your visibility, a strategy often covered in professional organizer courses online.

Partnering with sites like NAPO, KonMari, Thumbtack, or FindmyOrganizer can generate buzz and name recognition for your business in its early stages, a key marketing strategy for new professional organizers.

Google “find an organizer near me” and see what referral sites pop up. Do your research as fees and terms of participation vary. You may want to make this investment during the start-up phase of your business, then taper off these paid referral sites once you are more established.

Much is made about getting your social media sites in order when starting your organization business. I even created a course for professional organizers who want to get on Instagram since so many of my students were struggling with getting started.

But I want you to give as much attention to meeting people in your community and telling them about your services. Face-to-face interactions are crucial in building the know, like, and trust factor essential for any professional organizer business plan. So get out there and let others know about your business and how your services can assist them.

This post was about attracting clients to your professional organizing business.

From enhancing your network to leveraging online platforms, these tips are designed to help you grow your organization’s business. Embrace these methods to refine your professional organizer business plan.

Here’s to your success!!!