How to Create a Name for your Organizing Business

What will you call your Home Organizing Business?

To work as a professional organizer you will most likely start your own business and to have your own business you will need a business name. A name you can build a brand around, create social media handles, a website, give to the bank, and put on official documents. You want something unique, but also says something about the service you offer.

Coming up with a business name is number six in my free guide – 30 Steps to Take in the Next 30 Days to Launch your Professional Organizing Career. You can get your free copy of that eBook by clicking this link.

In today’s video, I’m going to help you get those creative juices flowing by showing you 4 ways you can come up with a name for your professional organizing business.

Option #1 Use your Name or Location

Using your name is personal, and that maybe the vibe you are going for. For example, “Tidy with Kat” or “Organize with Amy”. My market is Richmond Virginia which has the nickname “RVA”, so an example of a location-based name would be declutterRVA.

The Pros of using your first or last name or a location-based business name is that it may be easier to secure a domain name and your customers can easily associate you with your business, it is very personal. Cons of this method are that naming your business this way can be limiting if you expand your business and hire other organizers and staff or move to another location.

If my business was Tidy with Kat and I sent another organizer to the client, it may be a little odd when they write the check to Kat. If you want a local personal feel, add your name or location. If you want a more professional business feel, separate from your persona, don’t choose this option. 

Option #2 Play on Words 

My business is Space Matters, and my social media handle is myspacematters. I often use the tag line “make space for the things that matter”, a call back to my business name. I started with the word space and then thought about how I would use that to describe my business. You can brainstorm a play on words business name by making a list of words that fit with your business objective like –

Joy

Neat

Space

Size

Nest

Less

More

Declutter

Tidy

Home

Cozy

Productive

Organize

Minimalism

Then play around with different phrases until you come up with a few you like. 

Option #3 Make up a Persona

A persona is a descriptor of your personality or a personal trait and what you do. Where I live there is a red-headed social media trainer called “The Social Ginger”. I saw another branding person called “The Moolah Marketer”. In the organizing world, these are businesses like “Clutter Queen” and “Declutter Diva”. Play around with this concept by making a list of job descriptors and personal traits and see how they fit together. Like using your name or location, this tactic is more personal and not the best option if you plan to hire other organizers or expand to another location.  

Option #4 Make up a Totally New Phrase or Random Word

Large corporations make up new words and phrases to ensure their brand is memorable and to avoid trademark issues. Like Google or Starbucks. Many years ago I took a sales training course from a company called Dancing Elephants. 

Marie Kondo took the first 3 letters of her last name and first 4 letters of her first name to create “KonMari”, a name that she was able to Trademark, create KonMari Media Inc., and the domain www.konmari.com

So do not feel like you need to limit yourself to names or phrases. The Pro to creating a new word or phrase is that you can brand yourself with something original and it is easy to secure social media handles and a domain name. The Con is you’ll need to prominently display your tagline or mission statement to explain what it is you do as your market is getting to know you. 

Brainstorm names using these 4 options and come up with a few names you like. Then research and test out each name to see if it passes these tests – 

#1 Is it Short and Concise?

You will be using this name a lot!! On business forms, your email address, your bank account, and asking clients to make payments out to this name. If you have a 3- or 4-word phrase, it’s going to get a little tedious.

#2 Check Who Else is Using the Name

You can Google the name, check the NAPO website, and USTPO.gov to ensure no one has registered the name. 

Go to USTPO.gov to search the database for existing trademarks or consult an IP attorney. You don’t want to go to all the trouble of creating social media pages, a website, and printed marketing materials, only to find out you need to change your name. 

# 3 Check that you can get the Domain Name and Social Handles

To find out if the domain name is available type the name directly into your browser’s search bar and also do a “who-is” search.

Then check Instagram, Pinterest, Facebook, and so on to see what other blogs or businesses come up under that name. Securing an online presence helps tremendously when building a consistent brand.

Are you in the process of setting up your business? Leave a comment on my YouTube Channel. I’d love to hear about it.  And don’t forget to subscribe to my channel for more videos on downsizing, decluttering, and the business of organizing!