In this blog, I’m sharing with you 7 ways to attract clients to your home organizing business. You have this gift and skill of keeping your life and family organized, wouldn’t it be nice if people would hire you to organize their homes? But maybe you are asking yourself how can I find enough customers to stay in business? This is a list of several ways to get clients for your Professional Organizing Business.
First, an introduction. I’m Certified Professional Organizer Katherine Lawrence. I help you live a life with less clutter so you can have space for the things that truly matter. That’s why I called my organizing business Space Matters.
A question I get from new and aspiring organizers is, “how will I get clients for my Professional Organizing business?” Here are 7 ways to do just that…
#1 Network Face to Face (not just online)
Much is made about getting your social media sites in order when starting your business. But I want you to give as much attention to meeting people in your community and telling them about your services. People must know, like, and trust you before they hire you. So, get out there and let others know about your business and how your services can assist them.
#2 Give Away Free Advice
When you speak in front of an audience you show that you are an expert in your field of knowledge. Find an audience within your target market that would benefit from your expertise. If your services are geared towards small business owners, speak to an audience of entrepreneurs. If you specialize in downsizing, speak to an audience of empty nesters or seniors looking to move to smaller housing. To collect contact information and further engage with your audience, offer a give-away like a coupon towards a future paid appointment.
#3 Appear in Google searches
You’ll want to be sure that your website appears in searches when your potential clients are looking for a professional organizer in your area. Search for your business by typing in “professional organizers in (your town)” or search for your specialty like “home organization services”. If you see your competitors appearing in searches, and your business does not, that is business you are losing out on. You will want to work on your SEO or Search Engine Optimization. You can run ads with Google, make sure your business is reviewed, and create blog posts with keywords that will attract customers in your niche. If this is a territory you are not familiar with, you can seek out help from your website developer or a digital marketer.
#4 Get Referrals from Existing Clients
I know this is a blog about getting clients, but I don’t want you to miss out on opportunities to find clients from your current customers. When you have completed an appointment be sure to offer your client an incentive for referring other clients to you. You can give your existing client a gift certificate for a free hour of services once the client they have referred hires you. It’s a win-win because your existing client will have an incentive to work with you again to spend their gift certificate and you will have a new client.
#5 Build Referral Sources in your Niche
As a business owner, part of your job will be to find new clients. But what if you could make that job a little easier? If you have read my guide “30 Steps to take in the next 30 days to launch your Professional Organizing career” you know I propose you create a niche or specialty so you will stand out in the crowd amongst other Professional Organizers. Once you have established that niche, you’ll want to find referral sources within that niche. For example, if you specialize in relocation services you’ll want to network with moving companies. If your niche is organizing kitchens and closets you may want to work with a local closet installation company and pass business back and forth. Team up with these referral sources so your clients have more resources and you will have more business.
#6 Leverage Online Referrals Sites
When you start out it may take a little time before potential clients can find you. You can accelerate that process by getting your business listed on referral sites that already have good SEO. When potential client searches online to find a PO, it’s likely that referrals sites like Home Advisor, Thumbtack, Angie’s List, FindmyOrganizer or even NAPO will be listed before your site. Now you don’t have to get on every referral site because that could be expensive, and you don’t need to pay for them at all once you have an established clientele base. But it’s worth researching and partnering with these sites to generate initial buzz and name recognition for your business.
#7 Get Referrals from other Professional Organizers
So, this last tip may seem counter-intuitive. Why would your competitors give you business? Actually, there are a lot of reasons. So, it is worth networking with other Professional Organizers in your community. You may specialize in something they are not familiar with. When I started out I offered digital organizing services. I simply found other organizers who did not offer this service and partnered with them to serve the same client. When my niche became whole home decluttering jobs utilizing team organizing, many one person Professional Organizers would refer business to me because the job was larger than they could handle. Even something as simple as passing business between one organizer who works daytime hours, Monday through Friday and another who works evenings and weekends. Network with other Professional Organizers in your market and double or triple the new client leads you get for your business.
What client getting strategy are you implementing this week to get leads for your Professional Organizing business? For more tips and strategies get your copy of 30 Steps to take in the next 30 Days to launch your Professional Organizing business by clicking on the link here.